Role & Responsibilites
Research, UI Design, Heuristics Evaluation Prototyping, Co-ordinating with developers, Pitching to Stakeholder
Context
Collaborated with a designer, web developers, and a copywriter to improve the user experience and accessibility of the website. My Contributions were designs to about us and services pages.
Tools
Figma, Miro, Photoshop, illustrator
Team
1 UX Designer (Me)
1 1 UX/Web designer
1 1 copywriter
1 Frontend Developer
1 Backend Developer
Project Overview
Digital Figures - A company founded in 2015 has worked with various
clients globally and yet they want to increase their visibility
through a professional site that is aligned with their brand, tone
and voice.
Although, the previous site wasn’t getting enough credibility of
what they offer.
The agency wanted a more modern and visually appealing site that
drives traffic and increases brand awareness.
The Proposed timeline for this project was 2 - 3 weeks.
The goal
1.) Accurately reflect the brand and business
2.) Increase credibility and drive conversion
3.) Attract more clients through an easy to navigate site
The Approach
A new visual style guide matching the company’s brand was created. All redundant elements that served no value on the site were removed. A clear visual hierarchy was ensured to design an appealing site that drives traffic and conversion.
The Previous website on the left lacked visual hierarchy, unclear value proposition, redudant elements that don’t provide value or context, and poor alignment of elements. There was immediate need to revamp the marketing site in order for the business to get more clients.
The new website on the right provided clear visual hierarchy, clear copy and overall a better visual experience that built trust among clients.
The Results
1.) 18% improvement in web traffic
2.) Improvement in trust and credibility by old
customers and new customers
More Projects
PostPaddy
An app that helps social media managers, influencers create and schedule posts to mutiple social media platforms.
View Casestudy
Redesign of wise app
A concept project I worked on to solve some UX flaws of Wise and highlight some improvements that may be undertaken in the future.
View Casestudy