Role & Responsibilites
Research, UI Design, Testing, Prototyping, Co-ordinating with developers, Pitching to Stakeholder
Context
Primarily I was one of UX designers for this project, it had a short deadline and a PRD was handed over from the first week given but I decided to squeeze some extra hours for research so I could get insights before going straight to creating prototypes. My contributions to the project was focused on some of the screens of the web app for the MVP.
Tools
Figma, Miro, Photoshop,
Google sheets
Team
1 UX Designer (Me)
1 Lead Designer
1 Product Manager
1 Frontend Developer
1 Backend Developer
Background story
Between
2016 - 2020, Nigeria had a high influx of online influencers and
online businesses.
Social media apps have given people the opportunity to reach a wide
range of audiences like never before. People are more active online
and they use these platforms to advertise their goods and services
and create online content.
Although, some new problems have arisen such as creating online
content seamlessly and monitoring the engagements easily.
There was a need to create an all-in-one place platform for
creating and scheduling posts to social media platforms
seamlessly.
The Proposed timeline for this project was 4 - 6 weeks.
Visit Live Site
The goal
1.) Create a product-market fit and get volunteers to test the
product
2.) Increase customer acquistion and drive growth
User Research
I had the opportunity to meet some influencers and digital marketers
on Twitter. I was able to book phone interviews with them to gain
insights into their pain points and needs. It turned out that using
social media to run their business was their major source of income
but using it efficiently took a lot more work from them. They tried
other options to make the process a bit painless but were not
impressed due to the high cost of subscription and poor ease of use.
They wanted something affordable, better, and easy to use since
they weren’t so tech-savvy.
Iterations
An Overhaul was done to the designs after receiving negative feedback during the testing session from some of our potential users regarding the aesthetics and usability of the screens. I learned a lot by carefully studying other products so as to match an average user’s mental model of other products with ours.
The designs on the left had major usability problems from inconsistent colors, icons, e.t.c. Also, there were some redundant elements that weren’t tied to the business goal and also left room for confusion for users.
The new iterations of the designs on the right had a better visual feel. A style guide was was put in place to ensure consistency and easy handoff to developers. Essential use cases like empty states and edge cases were properly documented.
Key Features
01
Send post to your social
accounts at once
Connect some of your social media accounts and
create a post to be sent to those accounts
02
Schedule a post for a
selected day
Schedule a post to some of your social
media accounts
Usability Testing
To validate assumptions made during the iteration of the designs. The designs were tested among three participants who were part of our user base and that led to further iteration on one of the screens before handing off to developers for implementation.
The new iteration of this design screen on the left raised some questions like “is this clickable?” “Does a dropdown or modal window appears after clicking on it?”. I realized that this element had to be changed to avoid confusion.
The screen was improved by changing the filter icon to a text and using a lighter shade of gray color to indicate unclickable and to direct user’s attention to the elements on the right for users to interact with it.
My Learnings
This was my first UX project and yet the most exciting project I
have worked on.
I learned so much from this project such as essential use cases
to consider when building a product,
communicating well with stakeholders and other people in the team,
and as well as properly handing off design assets for developers
to implement.
I also learned the importance of involving developers early during
the discovery phase in order to allow room for better ideas and
understand the technical feasibility of the solution.
Next steps
We planned to work on the Analytics feature that will be useful for our potential users to monitor the engagement of their posts, and add more social media accounts for users to select like Pinterest, Instagram, e.t.c. Introduce a native mobile app for platforms like Android and IOS for version 2.
More Projects
Digital Figures
A Digital and Growth Marketing Agency that offers various services in Google search Ads, SEO, Web development e.t.c.
View Casestudy
Redesign of wise app
A concept project I worked on to solve some UX flaws of Wise and highlight some improvements that may be undertaken in the future.
View Casestudy